Social marketing sites are the current craze. Everywhere you turn everybody seems to be on one network or the other. It’s being covered in every media – the cartoonists are making fun of it, the social gurus are harking about the ramifications it has on the society at large and each and every teen that’s has access to a computer seems to be hooked. With all these people plugged in social networking sites provide immense potential to marketers across the world.
The number of interest groups that blossom on these social networking sites makes it easy for any marketer to deliver focussed communication to their target audience. One such innovative example has been developed by Toyota. The company teamed up with Juxt Interactive to develop an application that Facebook users could integrate into their profiles. Known as Keep Rollin’ the application highlights the new Toyota Corolla 2009.
The application is a game that blends decision making with a number of arcade mini games. While weaving a captivating story the application carefully introduces the reader to various features of the new 2009 Corolla. The game offers every player two paths putting the player in various seemingly real life situations, some of which involve the featured product. With the ability to play against friends online and to share the application this is an excellent example of how to tap social networking to meet marketing needs. If you have, a Facebook profile and wish to experience this application click here.
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