Wednesday, May 14, 2008

Reverse Psychology Marketing Online

In the previous post we discussed what reverse psychology marketing is all about. The question that it poses is how does reverse psychology marketing affect the cyber branding scenario.

The online medium is ideal for effectively adapting reverse psychology marketing strategies. Remember that the core of reverse psychology marketing is cost efficiencies and using a hub system to dissipate the brand. Promoting a brand by an online presence if done right can be more cost effective in the long run.
Online social networking sites and blogs are the key tools to start this snowballing effect. If people start talking about a product on these sites it is likely that public curiosity will be aroused and a chain reaction will ensue.

The entire concept of Web 2.0 is a manifestation of reverse psychology marketing online. Sites that rely on user generated content act as online hubs similar to the opinion leaders in the real world. Having customer post positive experiences with a brand on sites like Digg and Stumble Upon will naturally lead to more hits on the brands main website.

The brands official website replaces the real world store in such a strategy. The focus on such brand sites should be usability and practicality and not necessarily bells and whistles, this will ensure more return visitors. The ability for the user to interact with the site is another hook that draws return visitors. The fact that reverse psychology marketing plays down heavy traditional ad spends means an online reverse psychology branding exercise should do likewise eliminating spending on banner ad placements by affiliate linking and SEM strategies.

Some brands seek to engineer such visits by writing general interest articles on a number of free article hosting sites like Ezine articles. The article usually has a link to a specific site at the end for further information. This however can not be considered to be an active reverse psychology strategy due to the time and effort it takes and the fact it is more push than pull.

This is merely the tip of the iceberg as to how the online medium can be used for reverse psychology marketing activities. The possibilities that the medium poses is endless.

No comments:

Post a Comment